Cuesta College and the Business and Entrepreneurship Center (BEC) at Cuesta College are hosting its semi-annual Marketing Plan, Advertising Plan and Feasibility Study competition Wednesday, May 9, offering students a chance to pitch their business ideas for a monetary reward

Cuesta College students from the entrepreneurship, marketing, and advertising classes will compete for cash awards totaling $5,250. Students will have five minutes to present the results of their semester-long projects to a panel of five judges. The judges will select three winners in each category and award the monetary prizes of $1,000, $500 and $250 respectively.

“The excitement and all the hard work the students put into drafting these documents, as well as preparing for the actual competition is impressive,” said Israel Dominguez, director of the Business and Entrepreneurship Center at Cuesta College. “In the past, many of the students in the competition went on to start their own companies or improve the marketing efforts of existing companies. The competition makes the drafting of a feasibility study or marketing plan much more tangible and adds to the student’s learning experience.

The Business & Entrepreneurship Center is a network of community college professionals working in strategic partnerships with businesses, industry and community organizations to identify and meet California’s economic development needs in the areas of business improvements and entrepreneurship training. The Business & Entrepreneurship Center is committed to helping both students and members of the community succeed in creating self-employment opportunities.

The marketing and advertising plan competition will be held from 9 a.m. to noon, and the feasibility study competition will be held from 1-4:30 p.m. in the Cuesta College Associated Students Auditorium, Room 5401 on the San Luis Obispo campus.


Released May 8, 2012