Integrated Marketing Communications (IMC)
Integrated Marketing Communications (IMC) - A company’s total marketing communications mix, or promotion mix, consists of the specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives.
The five major types of promotion are:
- Advertising
- Personal selling
- Sales promotion
- Public relations
- Direct marketing
In this course, students will learn how to deliver a productive customer experience via integrated marketing across different marketing channels like online, mobile, social, in-store, outdoor, email, and so forth. Discover tricks to overcome specific challenges while getting into the mind of the consumer and their decision-making process. Join us to give your company a competitive advantage and increase sales with IMC.
Register Online - CANCELLED
DATES: 4 Mondays: January 30 - February 27, 2023
- no class 2/20
TIME: 5:00 - 7:00pm
FEE: $95
LOCATION: Paso Robles North County Campus Room N2406
MODE OF DELIVERY: In-Person
Register Online - CANCELLED
DATES: 4 Thursdays: February 2 - 23, 2023
TIME: 6:00 - 8:00pm
FEE: $95
LOCATION: ONLINE
MODE OF DELIVERY: Live Remote Instruction - Zoom
INSTRUCTOR: Ioseb Masurashvili
QUESTIONS: Contact instructor at 805-507-8095
| Meet the instructor | |
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Ioseb Masurashvili |
Professional in business communications. Years of experience as a university business management professor. Founder and CEO of nonprofit Contemporary Business Development Institute. Higher education accreditation expert. |