Business and Marketing

Join publishing professional and attorney Tara Jacobi in this overview of copyright law and fair use, publishing contracts, intellectual property, licensing, defamation, and the business of publishing. She’ll share industry standards, what you should have on your radar, and where to find resources and assistance if issues do arise. Publishing law and the business of publishing will be simplified for writers using hypotheticals illustrating a variety of circumstances. Writers will leave with a sense of the big picture, knowing what to watch for and where to find additional resources.  

Your book deserves media attention, and getting it starts with the right tools. In this hands-on workshop, Public Relations professional Becky Mosgofian will walk authors through building a powerful, personalized PR toolkit from scratch. You'll uncover your unique storytelling hook, learn to write a press release journalists actually read, and master the art of pitching media and influencers with confidence. You'll also build a polished press kit — for free — using templates you can put to work immediately. Leave with a complete electronic resource folder and the confidence to share your story with the world.

You wrote the book — now how do you get people to actually read it? This lively panel brings together four powerhouse experts in PR, marketing, film, publishing, and entrepreneurship to share what really works when it comes to marketing your book in today's noisy world. Get honest, practical advice straight from the trenches — no fluff, no theory, just real strategies from people who have been there. Whether you're pre-published or already in print, you'll leave with fresh ideas, actionable takeaways, and the inspiration to market your book with confidence.